Everyone needs a healthy dose of pampering, whether it's their luscious locks or their tired feet. The trick is getting those clients in your salon.
With the busy lifestyles people lead today, you need to make it easy for them to get to your chair.
That's why remembering to call a salon to make an appointment might be too much trouble for your clients. In this one-touch world, dialing a phone is more hassle than it's worth, and when your clients have plenty of other options out there, every little step counts.
So here’s why online scheduling will make your bank account look a lot greener!
The most important thing you can do is make it easy for a client to get through your door.
In taking full advantage of technology, most online scheduling apps can be reached from anywhere. So long as your client has a device connected to the internet handy, they can pick and book their own appointments with ease.
Having an online booking software installed on your website is a great first step and will make a big difference. What’s better than that?
Going to the website and typing in the name is a lot more steps for your clients than, say, booking through Facebook directly.
This social media site has become an addiction - and it's something you can definitely cash in on.
After all, if your clients are surfing through those Facebook comments when they think of booking their appointment, they can now do so right away.
While it's easy to think they would just call in, your potential client going through their newsfeed says, 'Whoa, what's this interesting post?' And you just lost a customer because of their short attention span.
By ensuring that those loyal customers can book directly through Facebook, they are less likely to forget booking, or switch to a salon that makes it easier on them, thereby making you the proud owner of a booming business!
The easier you make it on your client, the better you make it for your business.
It's not uncommon for overworked stylists to double-book clients in the same time slots. So while this is just a simple mistake, it is likely to leave behind some grumpy customers.
Give the confusion a rest and let some brilliant software make it all clear. Since clients will be able to schedule their own appointments, the software will tell them just when you're free. So there’s no need to flip furiously through your planner to see when you've got time!
While clients can search for the best available option, stylists also have the ability to inform of their availability. So if you're planning to take the day off, you can be sure that there won't be any angry clients waiting for you to show up at the salon.
This way, the software takes into account both sides of the business to keep it running like a well-oiled machine!
With each service a customer books online, they can also tell you what they'd like to get. This way, they will be allotted the perfect time slot while also ensuring that you're prepared.
It's 5:00pm now, and there walks in Mr. Holmes, right on cue. The brilliant part is that you will have the hair dye ready even before he sets foot into the salon! He will be one happy gentleman when he leaves, because you didn’t waste his time by asking what he wanted and then prepping.
In this business, a happy client is a returning client - so go that extra mile, it's worth it!
It's frustrating to wait around while yet another client just forgets to show up. Not only did you have to set aside all that time for them, but every moment spent doing nothing is a moment spent earning nothing.
If you'd like to maximize business and minimize no-shows, online scheduling software is the way to go. It will send personalized reminders directly to your client's phones, increasing their likelihood of turning up, and you don’t even have to remember to call them.
While this improves your business, it is also a brilliant marketing tactic. After all, if you'd like to keep those clients coming back, you need to give them a compelling reason - and this handy software can promise just that!
It keeps a track of your customers' previous bookings, allowing you to modify invites, discounts, and more to their taste. This will make them feel pampered and important - and let's face it, who doesn't enjoy feeling like a star?
This little technique is also a great way to get your clients to recommend you to their friends and colleagues. After all, in the beauty business, a happy client also means more clients tumbling in. So give those customers an experience they will love, and you will reap the rewards for a long time to come!
Here are some of the most popular online scheduling services:
Want a free system? You might not get critical features like Facebook integration, but it’s better than nothing, so check these out:
If you've already tried your hand at using an online scheduling software, or are planning on doing so soon, do let us know your thoughts and experience in the comments section below.
We look forward to hearing from you soon!